New: We launched Contentdrips AI

Di era digital, (para perempuan Muslim yang mengekspresikan gaya hidup dan fashion berhijab melalui media sosial) telah menjadi salah satu sub‑kultur paling berpengaruh di Indonesia. Mereka tidak hanya menampilkan outfit‑of‑the‑day, melainkan juga berbagi kisah pribadi, tutorial kecantikan, serta pandangan tentang keimanan.

The ethical implications of sharing and consuming such content should be considered, including consent, exploitation, and the objectification of individuals.

The rise of social media has led to an increase in online content creation and consumption, including by hijabers (Muslim women who wear a hijab). Recently, a viral controversy surrounding a hijaber, referred to as "konten hijabers viral," sparked online debates and discussions. This paper aims to explore the context and implications of this incident, examining the intersection of online content creation, hijabers, and societal norms in Indonesia.