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| Goal | Action Steps | Example | |------|--------------|---------| | | • Develop a unified content hub (web + app). • Use a single sign‑on for articles, videos, podcasts. | The New Yorker ’s “NYC” app bundles stories, podcasts, and short films. | | Monetize Without Alienating | • Offer a freemium tier (ad‑supported). • Provide exclusive “premium” deep‑dives for subscribers. | Wired ’s “Wired+” membership includes ad‑free video series. | | Leverage Community | • Enable user‑generated reviews of films/books. • Host live Q&A with creators. | Rolling Stone ’s “Listen Live” chat with musicians. | | Stay Legally Safe | • Partner only with licensed distributors. • Run regular compliance audits. | BBC ’s strict content licensing policy for iPlayer. |