Antes de sumergirnos en el concepto del "No Positivo", es crucial entender la autoridad detrás de la idea. William Ury es cofundador del Programa de Negociación de la Universidad de Harvard. Ha pasado más de cuatro décadas mediando en conflictos internacionales, desde guerras civiles en Venezuela y Yugoslavia hasta disputas empresariales en Silicon Valley.

You respond to the client by saying: "I appreciate the opportunity to work on this project, but I'm afraid I won't be able to take it on at the rate you've offered. My research and experience suggest that the industry standard for this type of project is significantly higher. Additionally, I'm concerned that the deadline is too aggressive, and I wouldn't want to compromise the quality of the work."