The path to the top is not without thorns. Indonesian entertainment faces strict censorship from the Indonesian Broadcasting Commission (KPI) regarding "vulgarity" and "mystical content that disrupts public order." YouTubers have been fined or demonetized for swearing or using inappropriate gestures.
Gen Z in cities is sick of luxury. The new trend is Pemuda desa (Village youth) content—fishing, farming rice, and playing traditional gamelan music. This "slow living" content is Indonesia's answer to cottagecore. The path to the top is not without thorns