Innovative creators are starting to tokenize their "popular videos." Short clips of iconic moments are being sold as digital collectibles, merging Web3 culture with traditional fandom.
Then, in the late 2010s, something cracked. The smartphone arrived. Innovative creators are starting to tokenize their "popular
For decades, the giants of free-to-air television—RCTI, SCTV, Indosiar—were the undisputed kings. They dictated national mood. Their sinetrons launched mega-stars like Raffi Ahmad and Nikita Willy. Their talent shows, from Indonesian Idol to The Voice , created household names. Indosiar's Dangdut Academy turned a rustic folk genre into a prime-time spectacle, complete with extravagant costumes and tearful eliminations. If you wanted to be seen or heard in Indonesia, you had to pass through these gates. The culture was pemirsa (viewer) culture—passive, scheduled, and centralized in Java. Their talent shows, from Indonesian Idol to The
The girl group No Na became an overnight sensation in 2026; their music video for "Work" surpassed 9.5 million views on YouTube within two months. The culture was pemirsa (viewer) culture—passive