Indian consumers do not consume content passively; they engage aggressively. Language is the great differentiator.
June to August is "Sawan." Lifestyle content shifts to: mms desi kand hot
Calling everything "Indian" is a mistake. A Punjabi lifestyle (butter chicken, bhangra ) is radically different from a Tamil lifestyle (filter coffee, Bharatanatyam ). Never merge them. Indian consumers do not consume content passively; they