<ins class="adsbygoogle" style="display:block; width:300px; height:250px;" ...>

One publisher case study showed: lazy loading cut total ad requests by 40% but increased viewable CPM by 65%—keeping revenue flat while speeding up the site by 30%.

Before we dive into the specifics, let's define what an AdSense loading method is. Simply put, it's the way in which Google AdSense ads are loaded onto your website or blog. This can include the timing of when ads are loaded, how they're rendered, and the technology used to display them.

Lazy loading means you delay loading the AdSense script and ad unit until the user actually scrolls near the ad’s position.