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Mira had built a prototype site called ArtofZoo that didn’t just list animal photos. It let visitors:

: Platforms like High Altitude Science discuss habitat authenticity and responsible observation in modern zoos. Finding Scholarly Papers

Instead of a “like” button, visitors clicked “Learn,” “Help,” or “Share for Conservation.” Every click generated a micro-donation from ad revenue to a wildlife fund. Engagement wasn’t vanity—it was action.