YouTube is the primary entertainment engine. Indonesian viewers rank among the highest in the world for watch time.

"Ojol" (Online motorcycle taxis/Gojek) drivers have become folk heroes. Viral videos often feature drivers dancing at traffic lights, delivering absurd items (like a live goat), or the "Bang Gobang" genre—drivers vlogging their daily struggles and random acts of kindness.

The YouTube scene is massive, with leading content creators focused on gaming (e.g., Jess No Limit ) and vloggers (e.g., Atta Halilintar ) dominating views.