| Type | Word Limit (excl. references) | Abstract | Structure | | :--- | :--- | :--- | :--- | | | 6,000 – 8,000 | 250 words | IMRaD (Intro, Methods, Results, Discussion) | | Conceptual Paper | 5,000 – 7,000 | 200 words | Theory development, propositions | | Case Study | 4,000 – 5,000 | 200 words | Context, analysis, lessons for entrepreneurs | | Review Article | 7,000 max | 250 words | Systematic or critical review with research agenda |
It offers data-backed insights into market trends and consumer behavior in Nigeria. For Policy Makers: fuoye journal of management innovation and entrepreneurship