Secret Therapy is the 2023 novel by Emma Straub (assuming you mean Emma Straub; if you meant a different Emma, see note). It’s a comedic, character-driven contemporary fiction that blends satirical takes on self-help culture with intimate family dynamics. The book centers on an unlikely therapy practice run by a woman who offers secret, off-the-books sessions to clients — exploring secrets, identity, and the performative nature of modern wellness.

Let’s pull back the curtain.

These posts are designed to exploit the parasocial digital community , creating "mystery" around a book that may not exist in a traditional, human-authored sense to drive clicks and purchases. 2. The AI Character: "Secret Therapy Emma"