Around the same time, Google, which had been expanding its presence in Russia, began to increase its efforts to capture a larger share of the country's online advertising market. Google's entry into the Russian market posed a significant threat to OKRU, as the global giant's vast resources and expertise in online advertising made it a formidable competitor.
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Caught between the competing interests of Yandex and Google, OKRU found itself in a precarious position. To survive, the company needed to adapt and respond strategically to the changing market conditions. In 2010, OKRU launched a series of initiatives aimed at strengthening its position in the Russian online advertising market. Around the same time, Google, which had been
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