In his groundbreaking 1999 book, Seth Godin introduced a simple but powerful shift in advertising strategy:
The search for is a symptom of a larger problem: impatience. You want the secret sauce immediately, without friction. Permission Marketing Seth Godin Pdf Free Download
At its core, Permission Marketing is the opposite of "Interruption Marketing"—the traditional method of grabbing attention by disrupting what people are already doing (like TV commercials or telemarketing). Godin defines a successful permission campaign as: In his groundbreaking 1999 book, Seth Godin introduced