From the quiet, seasonal appreciation of Mono no Aware (the pathos of things) found in anime like Natsume Yuujinchou , to the chaotic, sensory overload of a Junior Idol concert—the industry covers the entire spectrum of human emotion.
The extreme politeness and elaborate set design of shows, the meticulous fan-service of idol handshake events, and the obsessive detail of anime backgrounds—all stem from omotenashi : anticipating the audience’s desire without being asked.
From the quiet, seasonal appreciation of Mono no Aware (the pathos of things) found in anime like Natsume Yuujinchou , to the chaotic, sensory overload of a Junior Idol concert—the industry covers the entire spectrum of human emotion.
The extreme politeness and elaborate set design of shows, the meticulous fan-service of idol handshake events, and the obsessive detail of anime backgrounds—all stem from omotenashi : anticipating the audience’s desire without being asked.