Siyabonga applied the concepts from his strategy textbook, "Practicing Strategy in a Southern African Context (3rd edition)", to develop a strategic plan for ZT. He decided to focus on a differentiation strategy, leveraging ZT's strong brand reputation and commitment to quality to compete with cheaper imports.

The external context of strategy, along with internal resources, capabilities, and core competencies. Action & Change:

This edition introduces several critical updates that make it essential for the modern African manager:

: It explores how the Southern African environment—characterized by market volatility, infrastructure challenges, and diverse cultural dynamics—demands a more agile and inclusive approach to leadership. Sustainability and Ethics : There is a strong focus on Social Value Creation Corporate Governance

The people who do the strategizing, including senior management and lower-level employees.