Ebwh158 Menantu Tobrut Cantik Idaman Ayah Mertua Miyamoto Rui Indo18 Updated Today

From “Menantu” to “Miyamoto”: Contemporary Ideals of Beauty, Family, and Identity in Indonesian‑Japanese Popular Culture

This paper examines the interplay between traditional Indonesian family terminology (e.g., menantu – son‑in‑law/daughter‑in‑law), contemporary beauty standards ( cantik – “pretty”), and the transnational influence of Japanese pop‑cultural icons (exemplified by Shigeru Miyamoto). By analysing social‑media trends, televised dramas, and fan‑fiction communities, the study reveals how the figure of the “ideal daughter‑in‑law” ( menantu cantik idaman ) is constructed, negotiated, and sometimes subverted. The research further explores the role of paternal expectations ( ayah mertua – father‑in‑law) and the emergence of hybrid identity markers such as “Rui” – a gender‑fluid avatar popularized on the Indonesian platform Indo‑18. Findings suggest that the convergence of local familial expectations with Japanese aesthetic sensibilities creates a dynamic space where gender, beauty, and authority intersect, offering new insights for scholars of Southeast Asian media studies and cross‑cultural identity formation. Findings suggest that the convergence of local familial

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