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Designers should act as "choice architects," structuring environments to minimize cognitive load.

Every book is written by a human being with blind spots and beliefs. The goal is not to eliminate bias — that’s impossible — but to . A truly informed reader does not ask, “Is this book biased?” but rather, “What is this book’s bias, and how does it shape what I’m being told?” livro enviesados

Dutra argues that by understanding these biases, creators can build products and services that "nudge" users toward better decisions, rather than exploiting their weaknesses. Key Concepts Explored Designers should act as "choice architects