| # | Highlight | Why It Matters | |---|-----------|----------------| | | AI‑Powered Personalisation Engine – a hybrid recommendation system that blends collaborative filtering with deep‑learning‑based content tagging. | Boosts “watch‑time per session” by an estimated 22 % , delivering a more tailored binge‑watch experience. | | 2 | Multi‑Language Dubbing & Subtitles – 12 new regional languages added (including Bhojpuri, Odia, and Assamese). | Expands the addressable audience, especially in Tier‑2/3 markets where vernacular consumption is > 70 % of streaming traffic. | | 3 | Interactive Storytelling Modules – choose‑your‑own‑adventure style episodes for flagship series (e.g., “Rahasya Rath” ). | Opens a new revenue stream (pay‑per‑choice micro‑transactions) and raises user engagement metrics (average interactions per episode ↑ 1.8×). | | 4 | Creator‑First Monetisation Dashboard – real‑time analytics, tiered royalty models, and a transparent “Revenue‑Share Heatmap”. | Attracts higher‑quality content partners, reduces churn among top creators by 15 % within three months of launch. | | 5 | Enhanced Data Privacy Suite – end‑to‑end encryption for user data, GDPR‑style consent toggles, and a “Privacy‑Score” badge for each series. | Reinforces brand trust, particularly after recent industry scrutiny on data handling. | | 6 | Ad‑Tech Refresh – introduction of shoppable video ads and programmatic OTT ad exchange (Ullu‑X). | Increases eCPM by 18 % while keeping ad load below 4 % of total playback time, preserving the “ad‑light” user experience. |
Prepared for internal briefing – April 2026 ullu page 10 of 13 hiwebxseriescom new
| Plan | Price (INR) | Duration | |------|-------------|-----------| | Monthly | ~99–150 | 30 days | | Quarterly | ~249–350 | 90 days | | Yearly | ~699–999 | 365 days | | # | Highlight | Why It Matters