If you are comparing this to the 2017 edition, the updates are substantial. The 2020 text directly addresses the "Post-Truth Era" and the "TikTokification" of the internet.
: Focuses on relationships and multi-way communication among people who share interests (e.g., Facebook , Instagram , LinkedIn). If you are comparing this to the 2017
You cannot market without a target. The 2020 update places heavy emphasis on and persona development based on digital anthropology. The authors warn against "vanity demographics" (age/gender) and push for "psychographics" and "contextual behavior" (what do they do online at 10 PM?). You cannot market without a target
Grouping users by their digital lifestyles rather than just age or location. 🛠️ Practical Applications for Today Grouping users by their digital lifestyles rather than
: Involves using social media to assist in the buying and selling of products and services, incorporating ratings, reviews, and shopping apps like Groupon. Strategic Planning and Content Strategy Social Media Marketing: Tuten, Tracy L.: 9781529731989
