Joyner Lucas - Not: Now I-m Busy.zip

This is the thesis statement. Over a menacing, minimalist beat, Joyner addresses the "yes men" around him. The hook is infectious—it’s the sound of someone pushing friends away because he feels they are holding him back. It’s mean, but it’s real.

He hovered the cursor over the file. He remembered the night he tracked the title track—the air in the booth felt thin, like he was rapping at thirty thousand feet. He had looked at his phone; twelve missed calls from people who wanted a piece of the "Joyner" brand. He had turned the phone face down, looked at the engineer, and said the four words that would become his mantra and his cage. Not now, I’m busy. Joyner Lucas - Not Now I-m Busy.zip

Here’s why: