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| | Indo18 Lifestyle & Entertainment Hub | |------------------|--------------------------------------| | Brief Tagline | “Your daily dose of fun, fashion, food & culture – all in one place.” | | Primary Goal | Increase time‑on‑site, boost ad‑revenue, and improve user engagement by delivering a highly‑personalised stream of lifestyle and entertainment content (articles, videos, short‑form reels, events, and deals). | | Target Audience | Indonesian‑speaking users aged 18‑35 (both male & female) who are interested in pop‑culture, trends, local events, food‑&‑travel, and social sharing. | | Business Value | • ↑ Session length (target +30 % after 6 weeks) • ↑ Page‑views per visit (target +2 PV) • New ad‑inventory (native, video & sponsored “Featured” slots) • Data collection for future recommendation engine. | | Key Success Metrics | • Daily Active Users (DAU) on the Hub • Average Session Duration (min) • Click‑through‑rate on “Read More” / “Watch” • Revenue per mille (RPM) from Hub‑ads. |