are the channels and formats that reach mass audiences, historically television, radio, cinema, and print, but now dominated by streaming services, social platforms (TikTok, YouTube, Instagram), and gaming networks.
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have democratized content creation, allowing niche communities to exert as much cultural influence as Hollywood blockbusters. The Attention Economy are the channels and formats that reach mass
We no longer wait a week for a new episode. We consume entire seasons in a weekend. but now dominated by streaming services
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