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Major platforms like Netflix and Amazon Prime have become more selective, focusing only on high-performing films, having already closed major deals early in the year. High Engagement:
Exhibitors have implemented a mandatory 8-week (60-day) window between theatrical release and OTT debut. This is a strategic move to preserve the theater-only experience and protect revenue, countering the previous 4-week window that hindered second-week footfalls. 4.2. OTT Strategy 2026 Selective Acquisition: south movie mkv123 hot
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