: Led by Roberto Kriete, this group is a major player in the aviation industry through TACA Airlines (now part of Avianca). Grupo Agrisal
Historically, these families controlled the majority of the nation's land, specifically for coffee, sugar, and cotton production. Today, the "14" is often considered a symbolic number—likely derived from El Salvador's 14 political departments—rather than an exact count of the modern elite. Many original families have diversified into banking, retail, and hospitality.
The Menéndez family is a wealthy and influential family in El Salvador, with an estimated net worth of over $500 million. The family's fortune was made through their interests in the agriculture industry, particularly in the production of coffee and sugar. The family's patriarch, Jorge Menéndez, is a well-known businessman and politician, who has served as a minister in the government.