Category wise:
Brand wise:
They are not waiting for permission from the old guard. They are building their own malls (e-commerce), their own churches (discord servers), and their own gods (algorithms). For Indonesian youth, the revolution will be livestreamed, it will be thrifted, and it will definitely be accompanied by a side of Indomie .
The word (derived from "scene") has become a defining buzzword. It refers to the underground or indie creative communities that prioritize authenticity over mainstream appeal. They are not waiting for permission from the old guard