To understand the romantic storylines, one must first understand the legacy of Muthu . Launched by Mangalam Publications, Muthu entered a market dominated by general interest magazines. However, unlike its competitors, Muthu took a bold risk. It declared itself a home for fiction—specifically, fiction that placed emotion over action, and relationships over revenge.

targeted a primarily male audience with content centered on romance, erotica, and relationship advice. Pulp Culture Influence