Key Activities Business Model ✯ ❲Direct❳

If you walk away with one thing, remember this: The art of business model design is the art of omission. By ruthlessly identifying only 3–6 Key Activities, you focus your energy on the engine that drives value, and you outsource, ignore, or automate the rest.

Essential for businesses where a platform is the primary resource (e.g., key activities business model

If you remove a key activity, the business model collapses. For example, if a software company stops coding, it no longer has a product to sell. Categories of Key Activities If you walk away with one thing, remember

: Common in digital and software-based models where the main value is keeping a network running or managing a platform. For example, if a software company stops coding,

production activities like baking goods and maintaining consistent quality The Three Main Pillars

Key activities change as a business grows. A startup’s key activity might be "Product Development," while a mature company’s might be "Marketing and Retention." Examples in Action

The activities involved in designing, making, and delivering a product in substantial quantities or of superior quality. This is dominant in manufacturing industries .