| Decision Point | Alternative A | Alternative B | Chosen | Rationale | | :--- | :--- | :--- | :--- | :--- | | Navigation | Bottom tabs | Hamburger menu | Bottom tabs | Thumb reach on mobile. | | CTA Color | Green | Blue | Green | Brand color, higher contrast. |
often have related "Playbook" PDFs or guides based on this framework. Amazon.com Additional Free Resources | Decision Point | Alternative A | Alternative
: Break users down by demographics, behavior (e.g., "pro" vs. "novice"), or specific needs. Amazon
She scrolled to the first question: Design a better alarm clock for the hearing impaired. Maya sat at the corner table, her laptop
Maya sat at the corner table, her laptop open to a blank Figma file. She was three days away from the final interview at Aperture, the most prestigious design firm in the city. The rumor was that their Lead Designer, a man known only as 'The Critic,' didn't care about your resume. He cared about one thing: The Exercise.
